because i love joe
im going to marry joe
and have beeeautifully dressed joe babies
…no offense to my current man, and my lovely daughter of course.
i just cant express enough how brilliant he is.
Joe Babies :: Joe.ca
and YES his name really is Joe!
Meet Joe, as in Joseph Mimran, the man synonymous with Canadian fashion. He is, after all, the dynamic force behind three of Canada’s greatest Canadian retail success stories – Alfred Sung, Club Monaco and Caban.
Joe.ca
Joe.ca
He also collaborates with Presidents Choice for their home collection … the beautifully simple accessories and cookware.
But his clean + simple styles are not the only reason i looove HIM. The Joe section (in Zehrs and Real Canadian Superstores) is a gorgeous, simple, easy to shop layout. The marketing is void of messy backgrounds, and catches/focuses on the entire look. The models are casual if snapped unknowingly. That might be the best part.
Collections are small and every piece coordinates, offering similar styles for mother + daughter and even son. who doesn’t want that for modern family pictures. (that reminds me… i really should do that this year)
One day when i have my own house (i rent. ick.) i AM going to deck it out 100% joe fresh! its happening… just you wait and see. (and then you will know –really old inside joke–steph)
i just wish they posted more photos of the collections online!
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Big PC home collection:
Zehrs Markets, Laurentian, 750 Ottawa St. S. Kitchener
Zehrs South Cambridge 200 Franklin Blvd.
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Big JOE Fresh collections:
Real Canadian Superstore, Highland Hills 875 Highland Road West
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FUN NOTE: Highland Hills Real Canadian Superstore has a HUGE Joe Section and… on December 5 they are staying open for 24 hours!!! 12:00 AM – 12:00 AM
(otherwise they are open from 8am-11pm –which is still really awesome)
